Brands in our portfolio
Exclusive distribution of established brands in cosmetics, chemicals and food across Serbia. We combine 150+ years of experience with in-house tech tools built for daily operations.
Super Distribucija was founded in 2023 as an answer to the FMCG market's need for a distributor that doesn't just sell — but understands the brand, the channel, the customer and the numbers.
The company is young, but the team leading it has over 150 years of combined experience in national distribution. We know what weighted distribution means, how to build an MSL, and why every SKU in a portfolio has to earn its place on the shelf.
We cover all of Serbia, present in all 4 sales channels — modern trade, traditional trade, HORECA and pharmacy chains.
We work by the DPSM model — 4 pillars of shelf success: Distribution, Pricing, Shelving, Merchandising. We don't just deliver goods — we work every step, from the customer, through the shelf, to the shopper.
Before we list a brand, we analyse the category, the competition, price positions and growth opportunities.
We recommend the optimal assortment per customer and channel — a must-stock list that works in practice.
Setting list prices, margins and promo positions — aligned across channels and chains.
Activations, secondary placements, POS materials, tastings — visibility right where the purchase decision is made.
Our own brands + exclusive distributions of established manufacturers from Serbia, Italy and England.
Exclusive
Beetroot, gherkins, cucumbers, olives, peppers, ajvar and đuveč — traditional preserves and canned vegetables.
Exclusive
Flour, pasta, cakes and bakery products with a tradition older than three quarters of a century.
Own brand
Products that finish the job for you — bin bags and sacks, detergents, foils, baking paper, cloths.
Exclusive
Cotton wool, cotton buds, pads, tampons, sanitary towels — personal hygiene products from 100% pure cotton.
Distribution
The famous miracle cleaning paste for any surface — the brand that took the world by storm.
Own brand
Exclusive cosmetics designed for the youngest — safe, tested, available in Serbia.
Exclusive · manufactured in Serbia
Italian products for footwear care and cleaning — from muddy and dirty back to new-looking sneakers in a few steps.
Distribution
Household chemicals with a long tradition on the local market. Quality cleaning products for the home.
Distribution · manufactured in Serbia
Italian repellents against mosquitoes and insects.
Two systems in daily use — Super Portal (internal) and B2B Portal (for our customers). We now offer these solutions to other companies as well, in two packages.
A complete solution for sales and management — from collections and orders, through initiative tracking, to YoY analysis and TOP reports. Runs as a PWA and as an Android APK.
The system our customers use daily to place orders — a catalogue with tiered pricing, cart with Excel/PDF export, ERP-driven delivery routing, admin panel.
Looking for a serious distributor for Serbia? Let's analyse your assortment, channels and market potential together. Reply within 48 hours.
Book a callSuper Rešenje — one system for goods in and goods out. Automatic supplier orders, internal ordering from stores, stock analysis. From €29 per month.
See retail solutions →4 modules — B2B portal, purchasing, sales force, routes and analytics. Choose only what you need. Bundle discount up to −20%. From €19 per month.
See wholesale solutions →Create an order, view the price list, track order history. All in one place.